BREAKING: Terry Bradshaw Inks $13.5M Netflix Deal for Seven-Part Steelers Docuseries
PITTSBURGH, PA — June 28, 2025
In a move set to electrify NFL fans and documentary lovers alike, legendary Pittsburgh Steelers quarterback Terry Bradshaw has reportedly signed a $13.5 million deal with Netflix to produce a seven-episode docuseries chronicling his remarkable journey with the Steelers franchise. The series, which is expected to begin filming later this year, will provide a deep dive into Bradshaw’s storied career and personal life—from his early days in Louisiana to the heart of Pittsburgh’s football dynasty.
The news, confirmed by sources close to the production, marks a major win for Netflix as it continues to invest heavily in premium sports storytelling. Bradshaw, a four-time Super Bowl champion, Hall of Famer, and longtime television personality, is expected to be front and center as both the subject and executive producer of the project.
A Steeler, A Storyteller, A Streaming Star
Few NFL players have had careers as iconic—and as colorful—as Bradshaw’s. Drafted first overall in 1970 by a struggling Steelers franchise, Bradshaw became the face of Pittsburgh football throughout the 1970s, helping the team win four Super Bowls in six years under head coach Chuck Noll. His on-field toughness, cannon arm, and ability to shine in clutch moments made him a legend in black and gold.
But it’s not just what he did on the field that makes Bradshaw a compelling subject for a docuseries—it’s who he became after. Following his retirement in 1984, Bradshaw transitioned into television, joining FOX NFL Sunday, where his humor, candor, and occasional unpredictability won over generations of football fans.
Now, at 76 years old, Bradshaw is ready to tell his story on his own terms.
What the Series Will Cover
The upcoming Netflix series—tentatively titled “Steel and Soul: The Terry Bradshaw Story”—will feature seven episodes, each focusing on a specific chapter of his life and career. According to insiders familiar with the concept, the episodes will include:
1. “Bayou Beginnings” – Bradshaw’s early life in Shreveport, Louisiana, his rise as a football prospect, and his days at Louisiana Tech.
2. “Draft Day & Doubt” – His transition to the NFL, early struggles in Pittsburgh, and the immense pressure of being the top overall pick.
3. “Building a Dynasty” – The Steelers’ transformation into a powerhouse in the 1970s, highlighted by Bradshaw’s leadership and rivalries.
4. “The Four Rings” – Deep dives into each of the Steelers’ Super Bowl victories and Bradshaw’s critical role in each.
5. “Fame & Fallout” – Exploring the price of success, locker room tensions, and personal challenges behind the scenes.
6. “Beyond the Game” – Bradshaw’s move to broadcasting, personal life, battles with mental health, and his ranching lifestyle.
7. “Legacy in Lights” – His cultural impact, current reflections, and how he hopes to be remembered in football and beyond.
The production will feature never-before-seen archival footage, exclusive interviews with former teammates and coaches—including surviving members of the Steelers’ legendary “Steel Curtain” defense—and personal stories from Bradshaw himself.
Why Netflix Made the Deal
This series follows a growing trend of high-profile athlete documentaries. From The Last Dance with Michael Jordan to recent NFL-based series like Quarterback, streaming giants have realized the appetite for in-depth, behind-the-scenes storytelling in sports is enormous.
“Terry Bradshaw is more than a football legend—he’s a personality, a pioneer, and a survivor,” one Netflix executive said under the condition of anonymity. “This series is not just about touchdowns and trophies. It’s about perseverance, identity, and the American experience.”
The $13.5 million deal puts Bradshaw in elite company when it comes to sports-focused streaming contracts. The investment includes production costs, Bradshaw’s personal fee, and exclusive distribution rights, meaning the series will be a Netflix Original available globally.
Fan Reaction and What’s Next
News of the deal has already sent ripples through Steelers Nation. Social media exploded with reactions, with many fans calling it a “must-watch” and expressing excitement over reliving the team’s most glorious era.
> “Terry is a legend. I grew up watching him dominate, and now I get to see the man behind the helmet,” one longtime fan tweeted.
> “From Fox Sunday laughs to Super Bowl highlights—can’t wait for the full story,” another wrote.
Steelers president Art Rooney II released a brief statement congratulating Bradshaw on the project, calling him “an irreplaceable part of our history whose story deserves to be told.”
Bradshaw himself has yet to release an official statement, though sources say he’s been deeply involved in pre-production and script consultation. He reportedly sees this series as a final tribute to his football journey—a legacy piece that shows both the glory and the grind.
Filming is expected to begin in fall 2025, with interviews taking place in Shreveport, Pittsburgh, and Los Angeles. A Netflix premiere is tentatively scheduled for late 2026, possibly aligned with the NFL’s Super Bowl festivities to maximize publicity.
A Legend’s Second Act
For Bradshaw, this series is more than a media project—it’s a moment of reflection. Over the past decade, he’s opened up about struggles with depression, failed marriages, and health challenges. The docuseries aims to blend the triumphs of the field with the vulnerabilities off it.
“Terry has lived one of the most American lives imaginable,” said the show’s director, whose previous work includes Emmy-nominated ESPN documentaries. “There’s laughter, heartbreak, greatness, doubt—and above all, a deep love for the game and the city of Pittsburgh.”
In a sports landscape where stars are often turned into icons, Bradshaw’s story promises to humanize a man who, for years, was viewed as almost superhuman. The Netflix series will allow fans, new and old, to walk with him through every chapter—victories, defeats, and the long road home.
As anticipation builds, one thing is certain: Terry Bradshaw is about to enter living rooms again, this time not just to call a game, but to tell his own.
