The four-year partnership with the four-time reigning NRL Premiers hopes to elevate fan engagement and digital innovation in the sports betting industry.
Damon Oudejans, CMO and Co-Founder of Picklebet, commented: “We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field.
“Picklebet and the Panthers share a passion for innovation, and a commitment to delivering premium experiences to fans. This partnership is more than just branding – it’s about creating engaging, digital-first activations that bring supporters closer to the game they love.”
Furthermore, the Australian operator’s branding is set to feature across digital platforms, in-stadium activations and fan engagement initiatives.
Meanwhile, as the partnership makes its debut, Picklebet is giving away two tickets to the opening game of the season in Las Vegas.
“This partnership is a fantastic alignment between two brands that embrace innovation and excellence,” added Matt Cameron, Panthers Rugby League CEO.
“Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club. We look forward to working together to create incredible experiences for Panthers fans over the next four years.”
The betting brand has previously dabbled in other sports such as racing. It holds the naming rights to the Picklebet Werribee Cup which occurred just over two months ago.
