SYDNEY ROOSTERS AND STEGGLES: A PARTNERSHIP OF CHAMPIONS
The Sydney Roosters and Steggles, a leading Australian poultry company, have celebrated a decade of partnership, marking an era of unparalleled success on and off the field.
Since 2013, Steggles has been the proud major sponsor of the Sydney Roosters, and together, they have achieved remarkable milestones that have cemented their place in rugby league history.
A Legacy of Success
The partnership has yielded two consecutive NRL Premierships (2018 and 2019), four World Club Challenge titles, and numerous individual records. Mitchell Aubusson, a Roosters veteran, surpassed Anthony Minichiello’s record to become the most-capped Rooster, a testament to the team’s dedication and resilience.
Community Focus
Beyond on-field achievements, the Steggles-Roosters partnership has made a significant impact on the community. The Steggles Ball Kid program has provided opportunities for thousands of children to participate in rugby league, promoting healthy lifestyles and developing grassroots talent.
Women’s Rugby League
The partnership has also recognized the growing importance of women’s rugby league. The Roosters’ NRL Women’s (NRLW) squad was honored during the Women in League (WIL) round, highlighting the team’s commitment to gender equality and diversity.
Farewell to Allianz Stadium
In 2018, the Roosters bid farewell to Allianz Stadium, their home ground for over 30 years. The partnership ensured a memorable farewell, with the team securing a thrilling victory in their final game at the iconic venue.
A Shared Vision
“Steggles and the Sydney Roosters share a common vision – to inspire and nurture talent, both on and off the field,” said Sydney Roosters CEO, Joe Kelly. “Our partnership has been instrumental in driving success and promoting grassroots rugby league.”
Steggles’ Commitment
“Steggles is proud to support the Sydney Roosters and contribute to the growth of rugby league,” said Steggles CEO, Simon Camilleri. “Our partnership reflects our commitment to Australian sport and the community.”
A Decade of Excellence
As the partnership enters its second decade, fans can expect more exciting initiatives and achievements. The Sydney Roosters and Steggles remain committed to excellence, fostering a culture of success that extends beyond the playing field.
Key Statistics:
– 2x NRL Premierships (2018, 2019)
– 4x World Club Challenge titles
– 10+ years of partnership
– 1,000+ children participating in Steggles Ball Kid program
– 50+ NRLW games played
Quote Board:
– “Steggles has been an integral part of our success story.” – Trent Robinson, Sydney Roosters Head Coach
– “The partnership has helped grow women’s rugby league.” – Hannah Southwell, Sydney Roosters NRLW player
– “Steggles shares our passion for grassroots development.” – Anthony Minichiello, Sydney Roosters Ambassador
Looking Ahead:
As the Sydney Roosters and Steggles embark on their next chapter, fans can anticipate more thrilling moments, community engagement, and a continued commitment to excellence.
The partnership serves as a model for successful collaborations between sports teams and corporate sponsors, demonstrating the power of shared vision and values.
