The Brisbane Broncos and XXXX, a Queensland-based beer brand, recently celebrated a milestone 30-year partnership with a special evening event. The occasion marked three decades of collaboration between the two iconic Queensland entities.
The event brought together Broncos legends, current players, and XXXX representatives to commemorate the enduring partnership. Guests enjoyed a night of nostalgia, sharing stories and memories from the past 30 years.
The partnership between the Broncos and XXXX began in 1993, with XXXX becoming the club’s major sponsor. Since then, the two have shared numerous successes, including six NRL premierships.
Broncos CEO Dave Donaghy praised the partnership, saying, “Our association with XXXX is more than just a sponsorship; it’s a true partnership built on shared values and a passion for Queensland.”
XXXX Managing Director, Chris Allan, echoed Donaghy’s sentiments, “We’re proud to have stood alongside the Broncos for 30 years, supporting the team and the Queensland community.”
The evening featured a photo exhibition showcasing the partnership’s history, with images of Broncos legends like Allan Langer, Darren Lockyer, and Gorden Tallis.
Current Broncos players, including captain Adam Reynolds, also attended the event, highlighting the connection between past and present.
The 30-year milestone is a testament to the enduring bond between the Broncos and XXXX, cementing their status as two of Queensland’s most beloved institutions.
As the partnership continues to thrive, fans can expect many more years of exciting collaborations and initiatives from these two Queensland icons.
