That is the Magpies’ issue right now, with the Premier League’s profit and sustainability rules stopping Eddie Howe from strengthening his squad in the January transfer window.
A short-term solution is to sell players, with the likes of Kieran Trippier and Miguel Almiron currently being linked with moves away from St James’ Park. If they were to leave, Newcastle would suddenly have the capacity to spend. But that creates a difficult situation, as Howe does not want to lose any of his key players.
Long-term, Newcastle need to increase their revenue. They need to bring more money into the club via sponsorship deals, as they look to consistently compete at a Champions League level for years to come.
At Europe’s top clubs, nothing is off limits. Anything and everything will be sponsored, and now Newcastle United are eyeing up a couple of deals that will bring some extra cash into the club.
Newcastle eye more new sponsorship deals
According to iNews, Newcastle are looking to agree a sponsorship deal for their training ground and their training kit. They add that the Magpies could even get a separate sponsor for the training kit that they wear immediately before a game.
However, iNews add that Newcastle are in no hurry to agree any such deal, as they aim to sign a deal with a ‘premium partner’.
Right now, Newcastle’s training gear is unbranded. It is made by Castore, and that is the only logo you see – other than the club crest. But adding a sponsor would bring in extra revenue, which is something that our Premier League rivals are already doing.
For example, Liverpool’s training ground and training gear is all sponsored by AXA. Their name is all over Liverpool content, and it earns the Reds a huge amount of money. The deal also includes sponsorship of the training facility that the Liverpool women’s team use, earning the club more than £20million-a-year.
That is a huge amount of money, and it is something that the Newcastle United owners are now looking to emulate.
