University of Georgia quarterback Carson Beck has become a major topic of conversation this offseason due to his impressive performance on the field. Beck, widely considered a strong candidate for the first round of the NFL Draft and a leading contender for the Heisman Trophy, has recently signed a significant Name, Image, and Likeness (NIL) deal with Airstar Charter, a private jet company. This agreement is a notable example of the changing dynamics in college athletics, where top-tier athletes like Beck are leveraging their fame to secure lucrative endorsement deals.
The contract with Airstar Charter, which is valued at seven figures, was arranged by Beck’s marketing agent, Dan Everett, in collaboration with ESM. While the specific terms of the deal are confidential, it is clear that the arrangement is beneficial for both Beck and the company. As part of the agreement, Beck will have access to Airstar’s private jets and will feature in a commercial promoting the luxury service. The advertisement, filmed at Athens-Ben Epps Airport, highlights Beck’s personality off the field. In the one-minute spot, Beck appears with his mother, Tracy, and sister, Kylie, sharing the message, “Remember, it’s not about the destination; it’s the journey that counts,” thereby emphasizing the high-end nature of the service and reflecting his rapid rise in college sports.
This deal positions Beck among an exclusive group of college athletes who have secured endorsements involving private jets. Similar high-profile athletes with such deals include Quinn Ewers from Texas and Jaxson Dart from Ole Miss. These endorsements are typically reserved for athletes with substantial public exposure and high performance levels.
Beck’s performance on the field has significantly contributed to his appeal in the NIL market. His On3 NIL Valuation stands at $1.4 million, placing him among the top ten college football players and making him the ninth-ranked athlete on the On3 NIL 100 list.
As Beck continues to shine in his athletic career, his off-field ventures, such as the Airstar Charter deal, are helping to redefine the landscape of college athletics. These deals are not only enhancing Beck’s career but also illustrating how top athletes can evolve into influential figures and entrepreneurs. This shift is indicative of a broader trend where college athletes are increasingly becoming major players in the business world, shaping the future of the college sports industry.
