West Brom must use January transfer window to capitalise amid £6.7bn Premier League news.
West Brom should urgently invest in the January transfer window to enhance their chances of returning to the Premier League.
The recent £6.7billion TV rights deal secured by the Premier League, which will run from the 2025-26 season, underlines the financial rewards awaiting top-flight teams.
As the number of live games is set to substantially increase, securing promotion becomes even more lucrative.
The deal ensures that all matches, except Saturday 3pm kick-offs, will be broadcast live in the UK.
With an expansion in available content and the ability for fans to choose from simultaneous midweek matchdays, the Premier League is positioning itself as a highly marketable product.
The Baggies, by investing wisely in January, can bolster their squad to compete at a higher level and increase their chances of securing promotion.
Carlos Corberan’s strategic approach has guided West Brom to a playoff spot with minimal expenditure.
His ability to maximise the potential of the existing squad, coupled with shrewd signings, has created a competitive team and he’s passed all the tests in order to prove why the board deserves to back him financially.
He also should be demanding as this is a results business and they currently are speaking for themselves.
Being part of the Premier League would not only elevate the club’s profile but also provide a significant financial windfall through increased TV revenue, sponsorship deals and higher attendance.
The potential returns for West Brom are incredible, both in terms of financial gains and the prestige associated with being a Premier League side.
Making strategic investments in player acquisitions during the January transfer window is crucial for the Baggies to position themselves for a successful promotion campaign and reap the rewards of the Premier League’s lucrative TV rights deal from next season as promotion certainly is on the cards.
In other West Brom news, Guochuan Lai appears to be very close to an exit from the Hawthorns amid a recent development involving a takeover specialist.
