William Storey explained how he would benefit Reading if he completed a takeover of the club.
William Storey insists he would bring fresh ideas and improve the team if he managed to secure a deal to buy Reading.
William Storey interested in Reading FC
The British businessman has been linked with several clubs over the years, including Coventry and Sunderland, and it has been claimed that he is now in talks to buy the Royals.
However, with Storey having something of a mixed past in terms of his investment, the prospect of the Rich Energy co-founder buying Reading has left a lot of fans concerned.
Yet, speaking on TalkSPORT, Storey outlined in detail how he feels he would help the club, as he also discussed what he feels makes a good owner.
“Where do you start? New players, new sponsors, commercial revenue. New contacts, innovation, there’s a huge number of things.
“I am a big, big football fan, and I have been for many years. I am a failed player because I got as far as a reserve game for QPR. But, if you look at, for example, the best people and owners in the league, like David Sullivan and Tony Bloom, they’ve done a phenomenal job in terms of player recruitment, running the club and ensuring there’s top management at all levels. They’re clubs are run fiscally prudent and in a way that’s not over leveraged and brings the fans with them.
“If you look at previous owners of various clubs, people like Mark Goldberg, bought Crystal Palace, he was a fanatical fan, but he got absolutely rinsed by agents. You look at Tony Fernandes, bought QPR, the same thing.
“You’ve got to have owners and advisers that actually understand the game, and that are there for the right reasons. If you’re going to own a club, you have to understand the area, you have to understand the fans, and, primarily, understand football.
“Reading are among a number of clubs that have been badly run. Were I to go into Reading, things would be transformed very, very quickly.”
Will William Storey buy Reading?
The club moved to cool talk that Dai Yongge had agreed to sell to Storey, but they did confirm that there are multiple interested parties.
So, a takeover could be on the horizon, and, providing it’s to the right person, it’s exactly what the supporters want, as Yongge has left the club in a mess after years of mismanagement. Again, some are concerned about the prospect of Storey, but a new owner is needed.